Tom Willis WV US Inactive
Friends of Tom Willis
Ad copy
Pro-Gun, Pro-Life, Pro- West Virginia. Vote Willis on May 14th!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 33.0/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 49.2 · 9.4 · 61.4 |
| Spend range | USD 100–199 |
| Impressions | 6,000 – 6,999 |
| CPM (≈ $/1k impr) | USD 23.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 35 (2024-04-09 → 2024-05-14) |
| Created | 2024-04-09 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | — |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | guns 2a, us flag, family |
| Call to action | vote |
| Standout element | Bold red paint-stroke banners stacking Pro-Life, Pro-Gun, Pro-WV, Pro-Family Values over the candidate's stern headshot |
| Tactic | The ad stacks conservative identity markers (pro-gun, pro-life, pro-family) in bold visual hierarchy to signal tribal alignment and mobilize base Republican voters in a state senate primary. |
Where it ran (delivery by region)
| West Virginia | 85.0% |
| Maryland | 14.0% |
| Virginia | 1.0% |
Who saw it (delivery)
| 25-34 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.2% |
| 25-34 · male | 1.6% |
| 65+ · male | 18.7% |
| 35-44 · male | 7.6% |
| 55-64 · male | 18.2% |
| 65+ · female | 19.5% |
| 55-64 · female | 12.1% |
| 45-54 · male | 13.2% |
| 35-44 · female | 2.3% |
| 45-54 · female | 5.8% |
| 65+ · unknown | 0.1% |
| 25-34 · female | 0.3% |
