📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Julie Emerson US Inactive

Julie Emerson for Louisiana

ad creative

Ad copy

From my family to yours...

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score32.0/100
Spend / Reach / Long. / Eff.11.9 · 51.9 · 0.6 · 63.5
Spend rangeUSD 100–199
Impressions8,000 – 8,999
CPM (≈ $/1k impr)USD 17.59
Est. audience size
Days live3 (2025-12-24 → 2025-12-27)
Created2025-12-24
Creative variants1 body · 0 headline
Platformsfacebook, instagram
Languagesen
CandidateLA — Julie Emerson
Surfaced by“senate:Julie Emerson”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typeawareness
Emotional appealnostalgia
Production tierprofessional
Who picturedcandidate
Symbolschurch cross, family
Call to actionnone
Standout elementCampaign-branded red Christmas ornament with Julie Emerson U.S. Senate logo serving as the centerpiece decoration
TacticHoliday warmth tactic embeds candidate branding into a faith-based seasonal greeting to build emotional affinity with Christian conservative Louisiana voters without any hard policy ask.

Where it ran (delivery by region)

Louisiana100.0%

Who saw it (delivery)

25-34 · female 0.2%
25-34 · male 0.4%
35-44 · female 4.0%
35-44 · male 5.9%
35-44 · unknown 0.0%
45-54 · female 4.4%
45-54 · male 10.9%
45-54 · unknown 0.1%
55-64 · female 8.6%
55-64 · male 19.0%
55-64 · unknown 0.2%
65+ · female 17.4%
65+ · male 28.6%
65+ · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live
James Talarico
TX — James Talarico 25d live