THE MARKEY COMMITTEE
“When it comes to progressive leadership, it’s not your age that counts, it’s the age of your ideas, and Ed Markey is the leader that we need.” – Alexandria Ocasio-Cortez
Progressive leadership means taking on the tough fights, not because they're popular, but because they're right. From Medicare for All to racial justice to creating good jobs while stopping climate change, I have always fought for justice and for the working people of Massachusetts.
I am honored to receive Rep. Alexandria Ocasio-Cortez’s endorsement. She understands that being a progressive isn’t about your age – it’s about your commitment to fighting for justice for working people, even when it’s hard. I look forward to continuing to work with her to pass Medicare for All, create millions of good jobs while combating climate change, and making real progress on racial justice.
Alexandria is right: the crises we face today – from COVID, to systemic racism, to mass unemployment, to climate change – require strong progressive leaders. Leaders who have always fought for what was right, even when it meant taking on corporate interests or the status quo. I could not be prouder to receive her endorsement and fight alongside her for Medicare for All, a Green New Deal, racial justice, and a bold progressive agenda.
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| Overall score | 57.7/100 |
| Spend / Reach / Long. / Eff. | 67.8 · 100.0 · 3.0 · 60.1 |
| Spend range | USD 25,000–29,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 27.5 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 12 (2020-08-20 → 2020-09-01) |
| Created | 2020-08-20 |
| Creative variants | 4 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — Ed Markey |
| Surfaced by | “senate:Ed Markey” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | High-profile AOC endorsement quote front and center, reframing age as irrelevant to progressive leadership |
| Tactic | Borrowed credibility tactic: leveraging Alexandria Ocasio-Cortez's star power and direct quote to neutralize Markey's age as a liability while reinforcing his progressive credentials. |
| Massachusetts | 100.0% |
| 25-34 · unknown | 0.2% |
| 55-64 · female | 13.5% |
| 45-54 · unknown | 0.2% |
| 18-24 · female | 1.9% |
| 65+ · female | 13.6% |
| 18-24 · unknown | 0.0% |
| 55-64 · male | 7.2% |
| 35-44 · male | 6.8% |
| 35-44 · unknown | 0.2% |
| 65+ · unknown | 0.2% |
| 18-24 · male | 1.8% |
| 45-54 · female | 13.5% |
| 65+ · male | 6.9% |
| 45-54 · male | 7.1% |
| 25-34 · female | 8.4% |
| 35-44 · female | 12.3% |
| 25-34 · male | 5.9% |
| 55-64 · unknown | 0.2% |