Mike Rounds US Inactive
ROUNDS FOR SENATE
Re-Elect Senator Rounds
Ad copy
Mike Rounds reflects our South Dakota values and common sense, and he’s ready to go back to D.C. to serve you again.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 55.0/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 95.7 · 4.7 · 68.9 |
| Spend range | USD 5,000–5,999 |
| Impressions | 600,000 – 699,999 |
| CPM (≈ $/1k impr) | USD 8.46 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 18 (2020-10-16 → 2020-11-03) |
| Created | 2020-10-16 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | SD — Mike Rounds |
| Surfaced by | “senate:Mike Rounds” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, workers labor |
| Symbols | farm rural |
| Call to action | vote |
| Standout element | Candidate in casual plaid shirt conversing with ranchers against an open South Dakota prairie with cattle in background |
| Tactic | The ad uses authentic rural imagery and 'common sense' values messaging to build voter identification and reinforce that Rounds is one of them — a trusted neighbor, not a Washington insider. |
Where it ran (delivery by region)
| South Dakota | 100.0% |
Who saw it (delivery)
| 25-34 · unknown | 0.1% |
| 65+ · male | 7.5% |
| 35-44 · unknown | 0.2% |
| 55-64 · unknown | 0.2% |
| 45-54 · female | 5.9% |
| 35-44 · male | 12.1% |
| 55-64 · male | 8.3% |
| 65+ · female | 11.6% |
| 25-34 · female | 7.3% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 8.2% |
| 25-34 · male | 12.8% |
| 35-44 · female | 7.6% |
| 45-54 · male | 9.0% |
| 18-24 · female | 4.1% |
| 18-24 · male | 4.7% |
| 65+ · unknown | 0.2% |
| 18-24 · unknown | 0.0% |
