📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Raja Krishnamoorthi US Inactive

RAJA FOR ILLINOIS

ad creative

Raja Krishnamoorthi For Senate

Ad copy

Raja will fight to bring down costs with help for first-time homebuyers, free school lunches, & lower healthcare costs.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score54.8/100
Spend / Reach / Long. / Eff.53.9 · 95.7 · 3.0 · 66.6
Spend rangeUSD 7,000–7,999
Impressions600,000 – 699,999
CPM (≈ $/1k impr)USD 11.54
Est. audience size500,001 – 1,000,000
Days live12 (2026-02-01 → 2026-02-13)
Created2026-02-01
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIL — S Krishnamoorthi
Surfaced by“senate:S Krishnamoorthi”

🧠 AI analysis

Issueeconomy taxes
Framingpositive candidate
Message typepersuasion
Emotional appealurgency
Production tierprofessional
Who picturedcandidate
Symbolsnone
Call to actionlearn more
Standout elementstark diagonal blue slash splitting a dark dramatic close-up of the candidate mid-speech
TacticThe urgent tagline 'We are in the fight of our lives' paired with a dramatic low-lit close-up creates an emotional rallying cry that frames everyday cost issues as an existential battle, building urgency and candidate credibility simultaneously.

Where it ran (delivery by region)

Illinois100.0%

Who saw it (delivery)

18-24 · female 8.6%
18-24 · male 8.5%
18-24 · unknown 0.4%
25-34 · female 43.9%
25-34 · male 37.8%
25-34 · unknown 0.9%
Unknown · female 0.0%
Unknown · male 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Janet Mills
ME — Janet Mills 71d live
Graham Platner
ME — Graham Platner 34d live
Sherrod Brown
OH — Sherrod Brown 53d live
Graham Platner
ME — Graham Platner 36d live
Julia Letlow
LA — Julia Letlow 58d live
Graham Platner
ME — Graham Platner 32d live
Colin Allred
TX — Colin Allred 19d live
Graham Platner
ME — Graham Platner 11d live