RAJA FOR ILLINOIS
Raja will fight to bring down costs with help for first-time homebuyers, free school lunches, & lower healthcare costs.
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| Overall score | 54.8/100 |
| Spend / Reach / Long. / Eff. | 53.9 · 95.7 · 3.0 · 66.6 |
| Spend range | USD 7,000–7,999 |
| Impressions | 600,000 – 699,999 |
| CPM (≈ $/1k impr) | USD 11.54 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 12 (2026-02-01 → 2026-02-13) |
| Created | 2026-02-01 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — S Krishnamoorthi |
| Surfaced by | “senate:S Krishnamoorthi” |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | stark diagonal blue slash splitting a dark dramatic close-up of the candidate mid-speech |
| Tactic | The urgent tagline 'We are in the fight of our lives' paired with a dramatic low-lit close-up creates an emotional rallying cry that frames everyday cost issues as an existential battle, building urgency and candidate credibility simultaneously. |
| Illinois | 100.0% |
| 18-24 · female | 8.6% |
| 18-24 · male | 8.5% |
| 18-24 · unknown | 0.4% |
| 25-34 · female | 43.9% |
| 25-34 · male | 37.8% |
| 25-34 · unknown | 0.9% |
| Unknown · female | 0.0% |
| Unknown · male | 0.0% |