Office of Congresswoman Julia Letlow
WASHINGTON, D.C. – On a 213-208 vote, the U.S. House of Representatives today passed H.R. 5, the Parents Bill of Rights Act by Congresswoman Julia Letlow, Ph.D. (LA-05).
Today is a great day for parents across the country as the House passed H.R. 5, my Parents Bill of Rights Act. Now, House Republicans have firmly said that parents will always have a seat at the table when it comes to their child’s education.
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| Overall score | 42.5/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 73.9 · 1.1 · 71.5 |
| Spend range | USD 400–499 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 5.99 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2023-03-24 → 2023-03-29) |
| Created | 2023-03-24 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | LA — Julia Letlow |
| Surfaced by | “senate:Julia Letlow” |
| Issue | education |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd |
| Symbols | capitol statue |
| Call to action | none |
| Standout element | Congresswoman at a press scrum in the Capitol surrounded by cameras and colleagues, conveying legislative victory |
| Tactic | The ad leverages a real legislative milestone to build Letlow's credibility as an effective legislator championing parental rights, using a news article link to add third-party validation. |
| Louisiana | 99.9% |
| Mississippi | 0.1% |
| Arkansas | 0.0% |
| 55-64 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 35-44 · male | 7.7% |
| 45-54 · male | 6.8% |
| 25-34 · female | 7.5% |
| 45-54 · female | 11.6% |
| 55-64 · female | 14.1% |
| 35-44 · female | 14.3% |
| 65+ · female | 18.3% |
| 65+ · male | 8.0% |
| 55-64 · male | 7.6% |
| 25-34 · male | 3.7% |
| 65+ · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 25-34 · unknown | 0.0% |