MULLIN FOR CONGRESS
I’m sharing the real story of what I’ve been doing for the past two weeks. Make sure you tune into Special Report with Bret Baier at 6pm ET/ 5pm CDT on Fox News TONIGHT to hear my story.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 37.8/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 63.8 · 0.3 · 65.9 |
| Spend range | USD 300–399 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 12.71 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 2 (2021-09-03 → 2021-09-05) |
| Created | 2021-09-03 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OK — Markwayne Mullin |
| Surfaced by | “senate:Markwayne Mullin” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Borrowed credibility from Fox News Special Report with Bret Baier used as a tune-in call to action |
| Tactic | The ad leverages earned media on a trusted conservative outlet to build candidate credibility and drive audience engagement with minimal production cost. |
| Oklahoma | 100.0% |
| 35-44 · unknown | 0.1% |
| 55-64 · female | 18.1% |
| 25-34 · unknown | 0.0% |
| 65+ · unknown | 0.1% |
| 45-54 · female | 11.2% |
| 65+ · female | 23.3% |
| 35-44 · male | 5.3% |
| 65+ · male | 10.7% |
| 55-64 · male | 10.7% |
| 55-64 · unknown | 0.2% |
| 45-54 · male | 8.8% |
| 45-54 · unknown | 0.1% |
| 35-44 · female | 6.7% |
| 25-34 · male | 1.9% |
| 25-34 · female | 2.4% |
| 18-24 · female | 0.2% |
| 18-24 · male | 0.2% |
| 18-24 · unknown | 0.0% |