John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
Ad copy
You have one job: show up for Massachusetts.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 29.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 47.5 · 1.1 · 68.5 |
| Spend range | <USD 99 |
| Impressions | 5,000 – 5,999 |
| CPM (≈ $/1k impr) | USD 9.0 |
| Est. audience size | — |
| Days live | 5 (2026-02-24 → 2026-03-01) |
| Created | 2026-02-24 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | none |
| Standout element | bold red banner with 'Massachusetts.' in italic white text dominating the top of a direct-to-camera selfie-style video |
| Tactic | The stripped-down, no-frills selfie format paired with the duty-framing copy ('You have one job') projects authenticity and accountability, positioning Deaton as a plain-spoken fighter for Massachusetts rather than a polished politician. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 25-34 · female | 0.9% |
| 25-34 · male | 4.2% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 3.4% |
| 35-44 · male | 16.5% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 9.9% |
| 45-54 · male | 49.4% |
| 45-54 · unknown | 0.4% |
| 55-64 · female | 2.6% |
| 55-64 · male | 10.8% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 0.6% |
| 65+ · male | 1.1% |
