Shrewsbury for U.S. Senate US Inactive
SHREWSBURY FOR SENATE
Vote Shrewbury May 14
Ad copy
My name is Zach Shrewsbury. I am a lifelong West Virginian. Like so many here in West Virginia I have experienced struggle, and I have seen heartbreak. Now, I'm running to replace Joe Manchin and keep West Virginia's Senate seat blue. Early voting runs through 5/11, and the Democratic Primary is May 14th. Join us and learn more: shrewsburyforsenate.com
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 38.4/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 65.4 · 1.1 · 69.6 |
| Spend range | USD 200–299 |
| Impressions | 30,000 – 34,999 |
| CPM (≈ $/1k impr) | USD 7.68 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 5 (2024-05-06 → 2024-05-11) |
| Created | 2024-05-03 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Zachary Shrewsbury |
| Surfaced by | “senate:Zachary Shrewsbury” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd, workers labor |
| Symbols | farm rural |
| Call to action | vote |
| Standout element | Candidate handing a campaign yard sign to a community member on a small-town Main Street sidewalk |
| Tactic | The ad uses authentic grassroots canvassing imagery and a relatable 'lifelong West Virginian who knows struggle' narrative to build emotional identification with working-class primary voters. |
Where it ran (delivery by region)
| West Virginia | 88.4% |
| Pennsylvania | 8.8% |
| Maryland | 1.2% |
| Ohio | 1.0% |
| Virginia | 0.6% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 25-34 · female | 7.0% |
| 55-64 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
| 18-24 · male | 0.9% |
| 65+ · male | 10.4% |
| 55-64 · male | 7.4% |
| 65+ · female | 18.8% |
| 45-54 · unknown | 0.1% |
| 35-44 · female | 10.8% |
| 25-34 · male | 4.4% |
| 55-64 · female | 12.5% |
| 18-24 · female | 2.3% |
| 35-44 · male | 6.6% |
| 45-54 · male | 7.0% |
| 45-54 · female | 11.2% |
| 35-44 · unknown | 0.2% |
