Wiley Nickel US Inactive
Wiley for Wake
Wiley for Wake
With no GOP primary candidates, the race for the next DA will be determined by the winner of this three-way Democratic primary
Ad copy
"What's needed now is not only a new head prosecutor but a fresh view... We recommend Wiley Nickel for Wake County District Attorney."
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 42.4/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 73.9 · 1.1 · 73.4 |
| Spend range | USD 300–399 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 4.66 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 5 (2026-02-17 → 2026-02-22) |
| Created | 2026-02-17 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | crime safety |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | vote |
| Standout element | The News & Observer masthead displayed prominently as an endorsement stamp of credibility |
| Tactic | The ad leverages a newspaper editorial board endorsement as third-party validation, combining borrowed credibility with urgent voting dates to convert persuaded voters into actual primary turnout. |
Where it ran (delivery by region)
| North Carolina | 89.8% |
| Virginia | 0.9% |
| Florida | 0.9% |
| New York | 0.7% |
| California | 0.6% |
| Texas | 0.6% |
| Georgia | 0.6% |
Who saw it (delivery)
| 18-24 · female | 2.8% |
| 45-54 · male | 9.2% |
| 65+ · unknown | 0.1% |
| 65+ · male | 6.0% |
| 65+ · female | 9.4% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 7.1% |
| 55-64 · female | 8.7% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 13.6% |
| 18-24 · male | 1.8% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 9.3% |
| 35-44 · female | 13.9% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 7.1% |
| 25-34 · female | 10.1% |
| 18-24 · unknown | 0.1% |
| Unknown · female | 0.0% |
