Jordan Wood US Inactive
JORDAN FOR MAINE
CHIP IN TO DEFEAT REPUBLICAN SUSAN COLLINS
If we win this race, we’ll win the ENTIRE Senate >>
Ad copy
I want to share something deeply personal with you. Since I launched my Democratic campaign to replace GOP Senator Susan Collins, many have told me I don’t deserve to run for office. Or serve in the Senate. Or even be a father – because I’m gay. Please read this very closely: These hateful attacks never stopped me before, and you better believe they won't stop me from fighting for every type of family in the Senate now. Our latest poll shows me within ONE SINGLE point of flipping this critical Senate seat for Democrats – but a massive Super PAC just rushed Susan Collins an unprecedented $5.6 MILLION to take me down. I’m urgently asking you to help me stand in the face of bigotry and rescue our shot to bring this win home. With your support, we can ensure every type of family has the representation they deserve in the Senate >>
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 39.6/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 59.2 · 9.1 · 47.1 |
| Spend range | USD 2,500–2,999 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 157.12 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 34 (2025-09-19 → 2025-10-23) |
| Created | 2025-09-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Jordan Wood |
| Surfaced by | “senate:Jordan Wood” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | family |
| Call to action | donate |
| Standout element | Candidate and partner holding infant in a warmly lit home setting, humanizing the gay family at the center of the personal story |
| Tactic | The ad weaponizes personal vulnerability — disclosing anti-gay attacks against the candidate — to transform a donation ask into an act of solidarity and resistance, while the close poll number creates urgency. |
Where it ran (delivery by region)
| California | 13.6% |
| New York | 9.0% |
| Massachusetts | 6.8% |
| Florida | 6.2% |
| Texas | 4.3% |
| Pennsylvania | 4.1% |
| Washington | 3.8% |
Who saw it (delivery)
| 25-34 · female | 0.5% |
| 25-34 · male | 0.2% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 1.3% |
| 35-44 · male | 0.8% |
| 35-44 · unknown | 0.0% |
| 45-54 · female | 2.2% |
| 45-54 · male | 1.2% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 8.0% |
| 55-64 · male | 4.6% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 60.3% |
| 65+ · male | 19.7% |
| 65+ · unknown | 0.9% |
