Margot Dupre for NC US Inactive
MARGOT DUPRE FOR US SENATE
'It Hurts:' Swannanoa, North Carolina Honors Helene Flooding Victims
Ad copy
I spent most of Wednesday in Swannanoa, NC. This was the epicenter of the damage caused by Hurricane Helene on September 27, 2024, more than 15 months ago. What I saw, what I heard from residents brought tears to my eyes. We have failed our neighbors. Michael Whatley, Wrstern North Carolina’s Recovery Czar has failed the citizens of WNC. The video below will help refresh your memory of what happened September 27, 2024 and what has happened since. https://youtu.be/LtB0xOK5cRg
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 27.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 43.0 · 0.3 · 65.1 |
| Spend range | <USD 99 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 14.14 |
| Est. audience size | — |
| Days live | 2 (2026-01-12 → 2026-01-14) |
| Created | 2026-01-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | NC — Margot Dupre |
| Surfaced by | “senate:Margot Dupre” |
🧠 AI analysis
| Issue | energy environment |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | diverse crowd |
| Symbols | none |
| Call to action | none |
| Standout element | Fox Weather news chyron overlay with 'IT HURTS' quote text on footage of grieving community members embracing |
| Tactic | The ad leverages borrowed credibility from Fox Weather news coverage and visceral community grief imagery to attack opponent Michael Whatley for failing hurricane recovery, using emotional resonance over failed government response rather than candidate promotion. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.3% |
| 18-24 · male | 0.6% |
| 18-24 · unknown | 0.0% |
| 25-34 · female | 0.6% |
| 25-34 · male | 0.7% |
| 35-44 · female | 1.1% |
| 35-44 · male | 1.4% |
| 45-54 · female | 1.9% |
| 45-54 · male | 2.3% |
| 45-54 · unknown | 0.2% |
| 55-64 · female | 9.8% |
| 55-64 · male | 7.1% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 46.1% |
| 65+ · male | 27.0% |
| 65+ · unknown | 0.7% |
