Jeff Kessler for U.S. Senate US Inactive
KESSLER 2026
Ad copy
When it comes to the decisions that affect West Virginia, I keep it simple. If it helps the people I represent, I’m for it. If it doesn’t, I’m not voting for it. That’s the kind of leadership I’ll bring to the U.S. Senate.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 18.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 24.3 · 0.0 · 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 90.08 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 1 (2026-05-11 → 2026-05-12) |
| Created | 2026-05-11 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Jeff Kessler |
| Surfaced by | “senate:Jeff Kessler” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | MetroNews broadcast screenshot lending local media credibility to candidate's straight-talk message |
| Tactic | The ad borrows credibility from a local West Virginia news appearance to reinforce Kessler's plain-spoken, people-first leadership pitch. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 18-24 · female | 2.2% |
| 18-24 · male | 0.7% |
| 25-34 · female | 8.3% |
| 25-34 · male | 4.6% |
| 25-34 · unknown | 0.7% |
| 35-44 · female | 13.2% |
| 35-44 · male | 6.6% |
| 35-44 · unknown | 0.2% |
| 45-54 · female | 14.1% |
| 45-54 · male | 9.5% |
| 55-64 · female | 12.0% |
| 55-64 · male | 7.1% |
| 65+ · female | 12.4% |
| 65+ · male | 8.3% |
