Shrewsbury for U.S. Senate US Inactive
SHREWSBURY FOR SENATE
Help elect a working-class Senator >>
Ad copy
My name is Zach Shrewsbury. As a Marine, I proudly lived by the values of honor, courage and commitment — and I still do today. After serving my country, I returned home to West Virginia to take care of my grandmother and began organizing in local communities. I have orchestrated flood relief drives, fed the houseless, participated in harm reduction training, rallied for affordable accessible healthcare, mobilized West Virginians to stand up to the harmful extractive industry and worked as a climate justice organizer for a progressive veterans organization. Today, I am fighting the greatest battle of my life—as a candidate for the U.S. Senate. With Senator Manchin announcing his retirement, I am the most electable candidate with popular support who can protect the seat and ensure Democrats retain a majority in the Senate. I am unapologetic about my support for people-first policies, human rights for all, and am determined to serve not only West Virginians but all people who made this country their home with integrity and respect and without the influence of corporate interests. Are you with me? Join today: shrewsburyforsenate.com
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 42.8/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 70.7 · 2.2 · 57.1 |
| Spend range | USD 2,000–2,499 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 40.9 |
| Est. audience size | — |
| Days live | 9 (2024-04-24 → 2024-05-03) |
| Created | 2024-04-24 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Zachary Shrewsbury |
| Surfaced by | “senate:Zachary Shrewsbury” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate, veterans military |
| Symbols | military |
| Call to action | donate |
| Standout element | Low-light close-up selfie video of bearded man in beanie hat — deliberately unpolished and authentic |
| Tactic | The DIY aesthetic and Marine-to-community-organizer narrative build authentic working-class credibility, using personal story as a trust-building fundraising device. |
Where it ran (delivery by region)
| California | 12.3% |
| New York | 7.5% |
| Florida | 6.4% |
| Pennsylvania | 5.0% |
| Washington | 4.8% |
| Virginia | 4.4% |
| Texas | 3.8% |
Who saw it (delivery)
| 45-54 · female | 3.9% |
| 55-64 · unknown | 0.4% |
| 35-44 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.8% |
| 18-24 · female | 0.3% |
| 35-44 · male | 1.6% |
| 18-24 · male | 0.4% |
| 35-44 · female | 1.4% |
| 25-34 · male | 1.0% |
| 25-34 · female | 0.7% |
| 45-54 · male | 3.8% |
| 65+ · female | 34.7% |
| 65+ · male | 25.0% |
| 55-64 · male | 11.2% |
| 25-34 · unknown | 0.0% |
| 55-64 · female | 14.5% |
| 45-54 · unknown | 0.1% |
