Tom Willis WV US Inactive
Friends of Tom Willis
Ad copy
Unlike my opponent Craig Blair, I support the West Virginia First Act, Senate Bill 594. This Act, put in by Senator Rucker, would prevent our State from being sold to the highest out-of-state bidder. Blair, along with bureaucrats in Charleston, gave hundreds of millions of your tax dollars to anti-gun and anti-West Virginia Billionaire Bill Gates. The West Virginia First Act would stop any more of your tax dollars from funding Woke Leftist corporations from bringing their Green New Deal Schemes to our State, without a full vote of the people's representatives. Further it specifies that only West Virginians and West Virginia Businesses can receive your tax dollars, not California and New York Billionaires. However my opponent, Craig Blair, refuses to even allow a vote on the West Virginia First Act, so you have to ask- just who does Craig Blair put first?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 35.8/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 59.2 · 3.3 · 68.8 |
| Spend range | USD 100–199 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 8.54 |
| Est. audience size | — |
| Days live | 13 (2024-05-01 → 2024-05-14) |
| Created | 2024-05-01 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | agriculture rural |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | farm rural, money cash |
| Call to action | none |
| Standout element | Autumn West Virginia rural landscape with waterfall and old mill evoking state pride and heritage |
| Tactic | The ad uses a contrast tactic — positioning Willis as the defender of West Virginia sovereignty against an opponent who funds anti-gun billionaires — while a scenic rural image reinforces local identity and emotional attachment to the land. |
Where it ran (delivery by region)
| California | 6.3% |
| Florida | 5.8% |
| Texas | 5.5% |
| Pennsylvania | 5.5% |
| Ohio | 4.1% |
| New York | 3.7% |
| North Carolina | 3.7% |
Who saw it (delivery)
| 25-34 · unknown | 0.0% |
| 55-64 · female | 4.5% |
| 18-24 · unknown | 0.1% |
| 25-34 · female | 0.3% |
| 35-44 · female | 0.3% |
| 55-64 · male | 17.8% |
| 65+ · male | 46.7% |
| 35-44 · male | 3.1% |
| 65+ · female | 16.7% |
| 55-64 · unknown | 0.2% |
| 45-54 · male | 6.4% |
| 45-54 · female | 1.0% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 25-34 · male | 1.5% |
| 65+ · unknown | 0.5% |
| 18-24 · male | 0.5% |
| 18-24 · female | 0.1% |
