JORDAN FOR MAINE
Jordan's race will decide House control >>
Jordan's race will decide House control >>
I want to share something vulnerable with you. I’ll warn you — it’s disturbing. When I shared this photo of my husband and daughter, we were attacked with hundreds of bigoted, homophobic comments: “Ruining an innocent child’s life” “You should be in prison. This should be illegal” “You guys look like pedophiles. We must ban homo parenting asap.” I'm asking for a massive surge of support in response to this bigotry — 750 donations in the next 6 hours — to send a message so resounding the bigots will have no choice but to hear it: Every slur, every attack, every cruel message only fuels this campaign closer to victory, closer to ousting Trump’s Republican Majority, and closer to flipping the entire House for Democrats. I’m asking from the bottom of my heart: Can I count on your $15? >>
I want to share something vulnerable with you. I’ll warn you — it’s disturbing. When I shared this photo of my husband and daughter, we were attacked with hundreds of bigoted, homophobic comments: “Ruining an innocent child’s life” “You should be in prison. This should be illegal” “You guys look like pedophiles. We must ban homo parenting asap.” I'm asking for a massive surge of support in response to this bigotry — 750 donations in the next 6 hours — to send a message so resounding the bigots will have no choice but to hear it: Every slur, every attack, every cruel message only fuels this campaign closer to victory, closer to ousting Trump’s Republican Majority, and closer to flipping the entire House for Democrats. I’m asking from the bottom of my heart: Can I count on your $15? >>
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| Overall score | 36.0/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 55.8 · 6.6 · 58.1 |
| Spend range | USD 400–499 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 35.96 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 25 (2026-04-17 → 2026-05-12) |
| Created | 2026-04-17 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Jordan Wood |
| Surfaced by | “senate:Jordan Wood” |
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | family |
| Call to action | donate |
| Standout element | Tender photo of two smiling men holding a newborn in a hospital chair, weaponized as evidence of the bigotry they faced |
| Tactic | Classic vulnerability-to-urgency fundraising arc: candidate shares an emotionally intimate family moment, exposes hateful backlash verbatim, then converts outrage and empathy into a time-pressured donation surge goal. |
| California | 13.5% |
| Massachusetts | 8.4% |
| New York | 8.3% |
| Florida | 7.8% |
| Pennsylvania | 4.8% |
| Illinois | 4.3% |
| Texas | 3.4% |
| 25-34 · female | 0.2% |
| 25-34 · male | 0.8% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 0.7% |
| 35-44 · male | 3.0% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 1.5% |
| 45-54 · male | 5.1% |
| 45-54 · unknown | 0.0% |
| 55-64 · female | 5.7% |
| 55-64 · male | 16.9% |
| 55-64 · unknown | 0.3% |
| 65+ · female | 29.5% |
| 65+ · male | 35.3% |
| 65+ · unknown | 0.8% |