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Jackie Norris US Inactive

JACKIE NORRIS FOR US SENATE

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Ad copy

In the spirit of sharing facts - here is what I read on behalf of the Des Moines Public Schools Board yesterday. ___ School Board Places Dr. Roberts on Leave, Shares Statement Des Moines Public Schools • Saturday, Sep 27 • Des Moines Public Schools The School Board met on the evening of Saturday, September 27 and placed Dr. Ian Roberts on administrative leave. Following the Board’s vote, School Board chair Jackie Norris gave the following statement on behalf of the Board: There is no denying this simple fact: yesterday was a jarring day for many people, not only at Des Moines Public Schools but throughout this community and country. In 2023, our students, staff and families warmly welcomed Dr. Roberts into our community, and he has served as an enthusiastic voice in support of our students’ academic success and the need to support public education. So yesterday came as a shock to all of us. I want to be clear today: we still do not have all of the facts. According to ICE, in May 2024, an immigration judge issued a final removal order for Dr. Roberts. We were not made aware of that fact and that’s very concerning. I want to be clear: No one here was aware of any citizenship or immigration issues that Dr. Roberts may have been facing. The accusations ICE has made against Dr. Roberts are very serious. And we are taking them very seriously. Dr. Roberts has obtained representation from the Parrish Kruidenier Law Firm, and they have already provided a statement on their role. They will probably be offering future statements. As we shared yesterday afternoon, employers, including DMPS, are required to verify employment eligibility for all employees. In this case, Dr. Roberts completed the I-9 employment eligibility verification form and submitted the required documentation. Everything the district has on file indicates Dr. Robert affirmed that he was a citizen who was eligible to work for the school district. The Iowa Department of Education issued a license in 2023 to the Des Moines Superintendent. The Agency says an FBI criminal background check did not raise issues and Dr. Roberts said he was a U.S. citizen on the application. Later on, we will address the steps the board took when conducting the Superintendent search and hiring Dr. Roberts in 2023. Two things can be true. We must support our Interim Superintendent and Staff as they lead 35,000 students and staff on Monday because our collective role is to educate and support our students and their families. And we must continue to pursue the facts in this case and understand our school community is still processing this very significant issue. I also want to be clear about one fact that cannot be ignored: of course, the school district ensured that a background check was conducted before hiring Dr. Roberts. That is done for every person who is hired by the district and periodic reviews are conducted on a regular basis for all current employees. On that point, I want to share the steps in the process that led to the hiring of Dr. Roberts. • In December 2022, DMPS approved a contract with JG Consulting as the district’s search firm to bring qualified Superintendent candidates for our consideration; • Between January and the end of March 2023, the Board worked with the search firm on a variety of issues related to the qualifications and characteristics of candidates for the position, as the search firm recruited potential candidates for consideration; • Between April 11-13, the School Board conducted interviews with candidates; • On May 16, the School Board approved our first contract with Dr. Roberts, who began his role as Superintendent on July 1, 2023. As a part of their work for DMPS, JG Consulting’s contract included their obligation to disclose to the district all known information of a positive or negative nature regarding candidates for the Superintendent position. That included having comprehensive criminal, credit, and background checks conducted by a third party. In this case, the search firm used a company called Baker-Eubanks to conduct the background check, which found nothing related to citizenship or immigration matters related to Dr. Roberts. After his selection, Dr. Roberts then applied for his superintendent license with the Iowa Board of Educational Examiners. The State of Iowa issued a superintendent license to Dr. Roberts on July 11, 2023. This all came after a career of more than 20 years that Dr. Roberts spent as an educator and school leader in Pennsylvania, Missouri, Maryland, Washington D.C., and New York. In addition, DMPS is cooperating with requests for information from State of Iowa authorities and will continue to do so. Finally, we all need to cool down the rhetoric. We should promote true discourse and facts, not spread misinformation meant to divide us. Our elected officials need to behave like role models for our children – enough with the name calling and misinformation that is meant to divide us. We are talking about human beings. Our kids are watching – they are online 24/7, on social media, on phones, and what they see right now is likely very difficult for them to process. While we work to address this personnel issue, we must continue to lift up our district, our students and staff and push back against hateful rhetoric against us.

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Performance proxies

Overall score31.7/100
Spend / Reach / Long. / Eff.0.0 · 53.0 · 1.4 · 72.5
Spend range<USD 99
Impressions9,000 – 9,999
CPM (≈ $/1k impr)USD 5.21
Est. audience size100,001 – 500,000
Days live6 (2025-09-28 → 2025-10-04)
Created2025-09-28
Creative variants1 body · 0 headline
Platformsfacebook
Languagesen
CandidateIA — Jackie Norris
Surfaced by“senate:Jackie Norris”

🧠 AI analysis

Issueeducation
Framingpositive candidate
Message typeawareness
Emotional appealneutral
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionnone
Standout elementCandidate sharing official school board statement in her own voice, blending civic role with campaign identity
TacticThe ad leverages Jackie Norris's sitting role as School Board chair to project institutional authority and trustworthiness, building credibility with education-focused voters by presenting factual governance rather than political rhetoric.

Where it ran (delivery by region)

Iowa100.0%

Who saw it (delivery)

18-24 · female 0.3%
45-54 · male 3.5%
65+ · male 20.2%
65+ · female 40.2%
55-64 · unknown 0.2%
55-64 · male 7.0%
55-64 · female 12.5%
45-54 · unknown 0.2%
45-54 · female 6.2%
18-24 · male 0.2%
35-44 · unknown 0.3%
35-44 · male 2.1%
35-44 · female 4.0%
25-34 · unknown 0.2%
25-34 · male 0.9%
25-34 · female 1.6%
18-24 · unknown 0.0%
65+ · unknown 0.5%

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