Tom Willis WV US Inactive
Tom Willis Victory
Ad copy
I’m honored to receive the endorsement of Students for Life, an organization that courageously stands to protect the unborn and the fundamental right to life. Together, we will fight to stop abortifacients from coming into West Virginia and ensure Congress keeps its promise that not a single taxpayer dollar is used to fund abortion in other states.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 36.8/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 59.2 · 4.4 · 62.5 |
| Spend range | USD 300–399 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 19.97 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 17 (2026-04-25 → 2026-05-12) |
| Created | 2026-04-24 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | abortion |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Bold 'ENDORSEMENT' watermark repeated across the purple background amplifying third-party credibility |
| Tactic | The endorsement-badge tactic borrows organizational credibility from Students for Life Action to signal strong pro-life alignment and reassure values-driven primary voters. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.4% |
| 45-54 · male | 6.8% |
| 65+ · male | 24.2% |
| 65+ · female | 28.4% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 14.1% |
| 55-64 · female | 9.9% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 4.5% |
| 18-24 · male | 1.5% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 3.7% |
| 35-44 · female | 2.2% |
| 25-34 · male | 2.6% |
| 25-34 · female | 1.1% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.3% |
