Josh Roy for US Senate US Inactive
JOSH ROY FOR IDAHO
Josh Roy for US Senate - A Fresh Face for Idaho
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 42.4/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 70.7 · 5.8 · 69.2 |
| Spend range | USD 400–499 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 8.17 |
| Est. audience size | — |
| Days live | 22 (2026-04-10 → 2026-05-02) |
| Created | 2026-04-10 |
| Creative variants | 0 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Josh Roy |
| Surfaced by | “senate:Josh Roy” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Candidate speaking directly to camera on a rural track field, projecting everyday authenticity |
| Tactic | The 'Fresh Face' framing paired with an informal outdoor setting is designed to position Roy as a relatable outsider challenger rather than a polished politician, appealing to anti-establishment sentiment. |
Where it ran (delivery by region)
| Idaho | 100.0% |
Who saw it (delivery)
| 18-24 · female | 1.5% |
| 45-54 · male | 11.8% |
| 65+ · male | 12.3% |
| 65+ · female | 10.1% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 10.8% |
| 55-64 · female | 5.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 3.0% |
| 18-24 · male | 13.9% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 11.1% |
| 35-44 · female | 1.9% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 15.8% |
| 25-34 · female | 1.6% |
| 18-24 · unknown | 0.4% |
| 65+ · unknown | 0.1% |
