📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Peggy Flanagan US Inactive

Peggy Flanagan for Minnesota

ad creative

Donate today

Ad copy

My Ojibwe name is “speaks in a loud and clear voice woman.” I’m a member of the White Earth Nation and my family is the Wolf Clan. The role of our clan is to ensure that we never leave anyone behind. That’s why I’m running for the U.S. Senate. You know, there’s never been a Native American woman to serve in the United States Senate before. If I win the opportunity to serve Minnesotans, I’ll be the first. Not because I want to be “the first,” but because our democracy functions best when it accurately reflects those it seeks to represent. A diversity of voices, that’s power. That’s how we bring people in, and how we build our movement, and how we save our democracy in this moment. Please, can you pitch in $10 today to help me make history? Chi miigwech (big thank you)! 💚 Peggy

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score32.2/100
Spend / Reach / Long. / Eff.29.2 · 47.5 · 4.1 · 48.2
Spend rangeUSD 700–799
Impressions5,000 – 5,999
CPM (≈ $/1k impr)USD 136.29
Est. audience size5,001 – 10,000
Days live16 (2025-05-28 → 2025-06-13)
Created2025-05-27
Creative variants1 body · 1 headline
Platformsfacebook
Languagesen
CandidateMN — Peggy Flanagan
Surfaced by“senate:Peggy Flanagan”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typepersuasion
Emotional appealpride
Production tierprofessional
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementCandidate in bold blue blazer delivering direct-to-camera testimonial framing her Native identity as a historic electoral milestone
TacticThe ad leverages identity-first storytelling — grounding Flanagan's candidacy in Ojibwe heritage and the historic 'first Native American woman in the Senate' narrative — to build emotional pride and authenticity with progressive voters while the donate CTA capitalizes on that emotional momentum.

Where it ran (delivery by region)

Minnesota46.7%
California8.9%
New York3.4%
Texas3.1%
Washington3.1%
Florida3.0%
Illinois2.0%

Who saw it (delivery)

18-24 · female 0.1%
45-54 · male 1.9%
65+ · male 21.5%
65+ · female 43.7%
55-64 · unknown 0.2%
55-64 · male 4.0%
55-64 · female 11.6%
45-54 · unknown 0.1%
45-54 · female 7.3%
18-24 · male 0.1%
35-44 · unknown 0.1%
35-44 · male 1.3%
35-44 · female 4.7%
25-34 · unknown 0.1%
25-34 · male 0.8%
25-34 · female 1.5%
65+ · unknown 1.0%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
Reid W. Rasner
WY — Reid Rasner 122d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live