πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Seth Moulton US Inactive

Seth for Massachusetts

ad creative

www.fb.com

Ad copy

Abolish. AND Prosecute. It's simple.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score41.0/100
Spend / Reach / Long. / Eff.31.7 Β· 69.3 Β· 0.6 Β· 62.5
Spend rangeUSD 900–999
Impressions45,000 – 49,999
CPM (β‰ˆ $/1k impr)USD 19.99
Est. audience size500,001 – 1,000,000
Days live3 (2026-04-11 β†’ 2026-04-14)
Created2026-04-11
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMA β€” Seth Moulton
Surfaced byβ€œsenate:Seth Moulton”

🧠 AI analysis

Issueimmigration
Framingpositive candidate
Message typepersuasion
Emotional appealanger
Production tiersemi pro
Who picturedcandidate
Symbolsborder
Call to actionnone
Standout elementBold lower-third chyron quoting Moulton calling for ICE prosecution, framed as a news broadcast graphic for credibility
TacticBorrowed-credibility tactic using a news-style chyron to amplify Moulton's own inflammatory quote, signaling bold progressive positioning on immigration enforcement to a primary electorate.

Where it ran (delivery by region)

Massachusetts96.2%
New Hampshire2.8%
Rhode Island0.9%

Who saw it (delivery)

45-54 Β· female 2.4%
45-54 Β· male 6.5%
45-54 Β· unknown 0.1%
55-64 Β· female 8.5%
55-64 Β· male 20.6%
55-64 Β· unknown 0.2%
65+ Β· female 27.7%
65+ Β· male 33.6%
65+ Β· unknown 0.4%

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