Seth for Massachusetts
Abolish. AND Prosecute. It's simple.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 41.0/100 |
| Spend / Reach / Long. / Eff. | 31.7 Β· 69.3 Β· 0.6 Β· 62.5 |
| Spend range | USD 900β999 |
| Impressions | 45,000 β 49,999 |
| CPM (β $/1k impr) | USD 19.99 |
| Est. audience size | 500,001 β 1,000,000 |
| Days live | 3 (2026-04-11 β 2026-04-14) |
| Created | 2026-04-11 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA β Seth Moulton |
| Surfaced by | βsenate:Seth Moultonβ |
| Issue | immigration |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | border |
| Call to action | none |
| Standout element | Bold lower-third chyron quoting Moulton calling for ICE prosecution, framed as a news broadcast graphic for credibility |
| Tactic | Borrowed-credibility tactic using a news-style chyron to amplify Moulton's own inflammatory quote, signaling bold progressive positioning on immigration enforcement to a primary electorate. |
| Massachusetts | 96.2% |
| New Hampshire | 2.8% |
| Rhode Island | 0.9% |
| 45-54 Β· female | 2.4% |
| 45-54 Β· male | 6.5% |
| 45-54 Β· unknown | 0.1% |
| 55-64 Β· female | 8.5% |
| 55-64 Β· male | 20.6% |
| 55-64 Β· unknown | 0.2% |
| 65+ Β· female | 27.7% |
| 65+ Β· male | 33.6% |
| 65+ Β· unknown | 0.4% |