Mary Peltola for Congress
It’s time to elect a Regular Alaskan who understands the issues we face every day—which is why I’m running for Congress! Join #TeamMary today! ⬇️⬇️⬇️
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 49.1/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 85.0 · 4.7 · 72.1 |
| Spend range | USD 1,000–1,499 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 5.55 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 18 (2022-09-29 → 2022-10-17) |
| Created | 2022-09-28 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AK — Mary Peltola |
| Surfaced by | “senate:Mary Peltola” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | capitol statue |
| Call to action | learn more |
| Standout element | Indigenous woman candidate speaking directly to camera against a government monument backdrop with folksy, relatable subtitle text |
| Tactic | The ad leans into authenticity and relatability by positioning Peltola as an everyday Alaskan using colloquial, grounded language to build grassroots trust. |
| Alaska | 100.0% |
| 65+ · unknown | 0.1% |
| 18-24 · male | 4.2% |
| 25-34 · unknown | 0.2% |
| 18-24 · unknown | 0.1% |
| 35-44 · female | 11.0% |
| 25-34 · male | 18.2% |
| 55-64 · male | 5.4% |
| 65+ · male | 3.2% |
| 18-24 · female | 4.5% |
| 45-54 · unknown | 0.1% |
| 25-34 · female | 14.1% |
| 35-44 · male | 15.7% |
| 65+ · female | 3.3% |
| 45-54 · male | 8.7% |
| 45-54 · female | 6.3% |
| 55-64 · female | 4.8% |
| 35-44 · unknown | 0.2% |
| 55-64 · unknown | 0.1% |