Don Tracy For Illinois, NFP
When you stand on your record, people notice.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 37.5/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 61.7 · 3.0 · 64.4 |
| Spend range | USD 300–399 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 15.53 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 12 (2026-03-03 → 2026-03-15) |
| Created | 2026-03-03 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — Don Tracy |
| Surfaced by | “senate:Don Tracy” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Daily Herald Editorial Board endorsement badge prominently anchoring the quote |
| Tactic | The ad leverages third-party newspaper credibility to validate Tracy's character, letting the endorsement quote do the persuasive heavy lifting while the copy frames it as earned recognition. |
| Illinois | 89.9% |
| Florida | 2.4% |
| Wisconsin | 0.9% |
| Texas | 0.6% |
| Indiana | 0.6% |
| Arizona | 0.5% |
| Ohio | 0.4% |
| 18-24 · female | 1.2% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.3% |
| 65+ · male | 30.7% |
| 65+ · female | 24.3% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 14.2% |
| 55-64 · female | 8.0% |
| 45-54 · male | 5.4% |
| 18-24 · male | 1.8% |
| 45-54 · female | 3.0% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 3.9% |
| 35-44 · female | 1.6% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 3.4% |
| 25-34 · female | 1.7% |
| Unknown · female | 0.0% |