Tom Willis WV US Inactive
Tom Willis Victory
Ad copy
It’s a privilege to have my colleague and friend, Sen. Brian Helton, standing with us. His commitment to West Virginia and our people is remarkable. His support energizes our work as we push ahead.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 41.0/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 68.1 · 4.4 · 65.7 |
| Spend range | USD 500–599 |
| Impressions | 40,000 – 44,999 |
| CPM (≈ $/1k impr) | USD 12.93 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 17 (2026-04-25 → 2026-05-12) |
| Created | 2026-04-24 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Side-by-side official portrait layout with bold 'ENDORSEMENT' watermark banner behind the subjects |
| Tactic | The ad leverages a known in-state Republican state senator's endorsement to transfer credibility and signal party-insider support to primary voters. |
Where it ran (delivery by region)
| West Virginia | 93.8% |
| Virginia | 0.8% |
| Florida | 0.7% |
| North Carolina | 0.5% |
| Ohio | 0.5% |
| Kentucky | 0.4% |
| South Carolina | 0.3% |
Who saw it (delivery)
| 18-24 · female | 1.8% |
| 45-54 · male | 9.7% |
| 65+ · male | 12.6% |
| 65+ · female | 19.0% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 9.5% |
| 55-64 · female | 10.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 9.8% |
| 18-24 · male | 2.6% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 6.9% |
| 35-44 · female | 6.7% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 5.8% |
| 25-34 · female | 5.0% |
| 65+ · unknown | 0.2% |
