Shelley Moore Capito US Inactive
Capito for West Virginia
Capito delivers for WV
Results for WV
Ad copy
Results. Shelley Moore Capito delivers for West Virginia—because she fights for us every day.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 51.2/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 88.7 · 4.7 · 70.4 |
| Spend range | USD 2,000–2,499 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 6.92 |
| Est. audience size | 100 – 1,000 |
| Days live | 18 (2026-04-25 → 2026-05-13) |
| Created | 2026-04-25 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | workers labor |
| Symbols | none |
| Call to action | learn more |
| Standout element | Warm close-up of a working woman polishing glassware in a restaurant setting, evoking everyday labor and results |
| Tactic | The ad uses a relatable working-person imagery paired with a results-oriented 'delivers for WV' message to build trust and reinforce Capito's image as a hardworking advocate for constituents. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 35-44 · female | 5.4% |
| 35-44 · male | 7.3% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 12.2% |
| 45-54 · male | 17.0% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 13.5% |
| 55-64 · male | 15.3% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 15.5% |
| 65+ · male | 13.4% |
| 65+ · unknown | 0.1% |
