ROBIN KELLY FOR SENATE
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 29.6/100 |
| Spend / Reach / Long. / Eff. | 31.7 · 43.0 · 0.8 · 43.0 |
| Spend range | USD 900–999 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 271.32 |
| Est. audience size | 5,001 – 10,000 |
| Days live | 4 (2026-02-02 → 2026-02-06) |
| Created | 2026-02-02 |
| Creative variants | 0 body · 6 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — Robin Kelly |
| Surfaced by | “senate:Robin Kelly” |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Dense text overlay on candidate portrait with defiant 'Hell no.' declaration against a dark purple background |
| Tactic | The ad uses a personal-threat narrative arc — casting Kelly as a retaliation target for daring to hold Trump accountable — to convert righteous anger into small-dollar donations. |
| California | 16.3% |
| Florida | 7.4% |
| New York | 6.7% |
| Texas | 4.9% |
| Pennsylvania | 4.6% |
| Washington | 4.3% |
| Massachusetts | 3.9% |
| 18-24 · female | 0.3% |
| 45-54 · male | 1.8% |
| 65+ · male | 20.1% |
| 65+ · female | 48.2% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 4.3% |
| 55-64 · female | 11.5% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 4.6% |
| 18-24 · male | 0.2% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 1.4% |
| 35-44 · female | 3.3% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 0.6% |
| 25-34 · female | 2.2% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.9% |