David Costello US Inactive
COSTELLO FOR U.S. SENATE
Ad copy
The US Senate candidate who can defeat Senator Susan Collins in November...
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 33.9/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 1.7 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 7 (2026-05-28 → 2026-06-04) |
| Created | 2026-05-28 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — David Costello |
| Surfaced by | “senate:David Costello” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Candidate filmed outdoors against lush green Maine forest, projecting local authenticity |
| Tactic | The ad uses electability framing — positioning Costello not on issues but as the viable challenger who can beat Collins — to appeal to pragmatic Democrats and independents who prioritize winning. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 18-24 · female | 2.2% |
| 45-54 · male | 6.3% |
| 65+ · male | 18.7% |
| 65+ · female | 20.6% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 10.5% |
| 55-64 · female | 5.7% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 1.9% |
| 18-24 · male | 8.3% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 8.1% |
| 35-44 · female | 2.1% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 11.7% |
| 25-34 · female | 2.9% |
| 18-24 · unknown | 0.3% |
| 65+ · unknown | 0.2% |
