FRIENDS OF CIVIL
Mothers just want our children to be seen, heard, and represented in the classroom. Tennesseans just want to be heard, seen, and represented in Washington. Vote Civil Miller-Watkins U.S. Senate The Best Choice Link in bio #Together #WeWin #OneKitchenTableAtATime #BeSeen #BeHeard #BeRepresented #Education #FirstBestChoice #Economy #CleanAir #CleanWater #WomensRights ##VotingRights
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 29.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 47.5 · 0.3 · 68.5 |
| Spend range | <USD 99 |
| Impressions | 5,000 – 5,999 |
| CPM (≈ $/1k impr) | USD 9.0 |
| Est. audience size | — |
| Days live | 2 (2024-07-31 → 2024-08-02) |
| Created | 2024-07-31 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN — Civil Miller-Watkins |
| Surfaced by | “senate:Civil Miller-Watkins” |
| Issue | education |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | vote |
| Standout element | Low-angle upward shot of candidate against open blue sky conveying aspiration and confidence |
| Tactic | The ad uses a personal, grassroots selfie-style video thumbnail paired with a mother-to-mother appeal on representation and education to build authentic relatability with working-class Tennessee voters. |
| Tennessee | 100.0% |
| Arkansas | 0.0% |
| 45-54 · unknown | 0.1% |
| 35-44 · male | 4.3% |
| 18-24 · male | 0.1% |
| 25-34 · female | 0.7% |
| 65+ · unknown | 0.1% |
| 35-44 · female | 1.3% |
| 45-54 · male | 10.1% |
| 45-54 · female | 4.4% |
| 65+ · female | 22.9% |
| 18-24 · female | 0.0% |
| 55-64 · female | 13.1% |
| 55-64 · male | 19.1% |
| 65+ · male | 21.9% |
| 25-34 · male | 1.7% |
| 55-64 · unknown | 0.2% |
| 35-44 · unknown | 0.1% |
| 25-34 · unknown | 0.0% |