Susan Collins US Inactive
COLLINS FOR SENATOR
Maine needs Susan Collins
Susan DELIVERS for Maine
Ad copy
Take it from Bill Green — Susan Collins brings people together and delivers for YOU. Susan Collins is from, of, and for the people of Maine. Always.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 49.5/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 85.0 · 1.4 · 61.0 |
| Spend range | USD 5,000–5,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 24.44 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 6 (2020-10-07 → 2020-10-13) |
| Created | 2020-10-06 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | family children |
| Symbols | family, farm rural |
| Call to action | learn more |
| Standout element | Masked Maine family posed outdoors with red-text Collins branding invoking grassroots authenticity |
| Tactic | Third-party testimonial from local figure Bill Green lends earned credibility while the everyday masked family visual reinforces Collins as a relatable, community-rooted incumbent. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 55-64 · unknown | 0.1% |
| 65+ · female | 7.4% |
| 65+ · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 45-54 · male | 9.9% |
| 18-24 · female | 3.4% |
| 45-54 · female | 10.3% |
| 55-64 · male | 7.9% |
| 18-24 · male | 4.1% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 11.3% |
| 55-64 · female | 9.0% |
| 35-44 · female | 10.4% |
| 25-34 · female | 9.7% |
| 35-44 · male | 10.9% |
| 65+ · male | 5.2% |
| 18-24 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
