Reilly Neill for U.S. Senate US Inactive
REILLY FOR MONTANA
Ad copy
My record of straight talk sets me apart in #Montana. #SecondWoman #ReillyforMontana
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 31.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 51.9 · 0.8 · 71.7 |
| Spend range | <USD 99 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 5.82 |
| Est. audience size | — |
| Days live | 4 (2026-04-02 → 2026-04-06) |
| Created | 2026-04-02 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT — Reilly Neill |
| Surfaced by | “senate:Reilly Neill” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Professional headshot with debate event details overlaid, positioning Neill as the credible, straight-talking candidate |
| Tactic | The ad uses a credibility-building tactic by combining a confident professional portrait with a debate announcement, implying the candidate is unafraid to speak directly — reinforced by the #SecondWoman hashtag to appeal to historic milestone voters. |
Where it ran (delivery by region)
| California | 43.6% |
| New York | 27.8% |
| Virginia | 9.7% |
| Montana | 7.6% |
| Maryland | 7.4% |
| Washington, District of Columbia | 2.5% |
| West Virginia | 0.6% |
Who saw it (delivery)
| 18-24 · female | 33.2% |
| 25-34 · female | 17.8% |
| 35-44 · female | 9.0% |
| 45-54 · female | 9.1% |
| 55-64 · female | 11.6% |
| 65+ · female | 19.2% |
