Tafoya for Senate
Take a look before the deadline.
Michele Tafoya wrote you this note by hand. Can you read it?
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 33.2/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 45.5 · 14.9 · 54.9 |
| Spend range | USD 200–299 |
| Impressions | 4,000 – 4,999 |
| CPM (≈ $/1k impr) | USD 55.45 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 55 (2026-04-14 → 2026-06-08) |
| Created | 2026-04-14 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MN — Michele Tafoya |
| Surfaced by | “senate:Michele Tafoya” |
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | iMessage conversation mockup with keyboard visible, making the ask feel like a personal text from the candidate |
| Tactic | The fake iMessage format creates artificial intimacy and urgency by simulating a direct personal message from the candidate, lowering the psychological barrier to donating by framing it as a friendly, one-on-one request rather than a campaign solicitation. |
| California | 12.1% |
| Florida | 10.6% |
| Texas | 8.1% |
| Arizona | 5.8% |
| Wisconsin | 4.2% |
| Washington | 3.7% |
| New York | 3.7% |
| 18-24 · female | 0.0% |
| 18-24 · male | 0.1% |
| 25-34 · female | 0.3% |
| 25-34 · male | 0.5% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 0.4% |
| 35-44 · male | 0.5% |
| 45-54 · female | 0.6% |
| 45-54 · male | 1.3% |
| 45-54 · unknown | 0.0% |
| 55-64 · female | 5.3% |
| 55-64 · male | 10.7% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 25.5% |
| 65+ · male | 54.0% |
| 65+ · unknown | 0.6% |