David Costello for U.S. Senate US Inactive
COSTELLO FOR SENATE
Ad copy
No surprises! Check out my solid background and reform ideas at costelloforsenate.com. And know that fundraising, voter recognition, and press attention won’t be a challenge post primary (versus Susan Collins)...
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 28.1/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 43.0 · 0.6 · 56.8 |
| Spend range | USD 100–199 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 42.72 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 3 (2026-06-06 → 2026-06-09) |
| Created | 2026-06-06 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — David Costello |
| Surfaced by | “senate:David Costello” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Unpolished selfie-style video of candidate against a plain yellow wall, signaling grassroots authenticity |
| Tactic | The ad leans on a no-frills, direct-to-camera approach to project transparency and accessibility, while the copy attempts to preemptively neutralize electability concerns by name-dropping Collins as the general election target. |
Where it ran (delivery by region)
| Maine | 85.9% |
| New Hampshire | 11.1% |
| Massachusetts | 2.8% |
| New Brunswick | 0.1% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 18-24 · male | 0.2% |
| 25-34 · female | 2.1% |
| 25-34 · male | 2.6% |
| 35-44 · female | 2.8% |
| 35-44 · male | 3.6% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 1.3% |
| 45-54 · male | 4.2% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 6.8% |
| 55-64 · male | 9.4% |
| 55-64 · unknown | 0.0% |
| 65+ · female | 34.6% |
| 65+ · male | 31.8% |
| 65+ · unknown | 0.3% |
