THE WATERS COMMITTEE
I am a commonsense candidate appealing to mainstream American values. I believe in free enterprise, individual freedom, less government control, and a strong national defense.
I am a commonsense candidate appealing to mainstream American values. I believe in free enterprise, individual freedom, less government control, and a strong national defense.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 28.5/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 43.0 Β· 5.8 Β· 65.1 |
| Spend range | <USD 99 |
| Impressions | 3,000 β 3,999 |
| CPM (β $/1k impr) | USD 14.14 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 22 (2021-08-16 β 2021-09-07) |
| Created | 2021-08-16 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | |
| Languages | en |
| Candidate | RI β Allen Waters |
| Surfaced by | βsenate:Allen Watersβ |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content-removed gate blocking the actual ad creative |
| Tactic | The ad leans on values-based identity framing β free enterprise, individual freedom, less government β to appeal to center-right voters, but the persuasion is entirely neutralized by the platform removal notice, rendering the creative invisible. |
| Rhode Island | 100.0% |
| 35-44 Β· unknown | 0.1% |
| 65+ Β· unknown | 0.2% |
| 25-34 Β· male | 9.0% |
| 45-54 Β· female | 11.6% |
| 65+ Β· male | 7.9% |
| 45-54 Β· male | 15.7% |
| 65+ Β· female | 8.0% |
| 35-44 Β· female | 8.5% |
| 25-34 Β· female | 2.9% |
| 35-44 Β· male | 14.5% |
| 55-64 Β· male | 11.1% |
| 55-64 Β· female | 10.3% |
| 45-54 Β· unknown | 0.1% |
| 25-34 Β· unknown | 0.1% |