Jeff Kessler for U.S. Senate US Inactive
KESSLER 2026
West Virginia needs leadership that delivers
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 19.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 24.3 · 0.8 · 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 90.08 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 4 (2026-05-01 → 2026-05-05) |
| Created | 2026-05-01 |
| Creative variants | 0 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Jeff Kessler |
| Surfaced by | “senate:Jeff Kessler” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd, family children |
| Symbols | none |
| Call to action | none |
| Standout element | Two candid grassroots meet-and-greet photos showing candidate with diverse constituents including a child and Black community members |
| Tactic | The ad uses authentic on-the-ground community photos to build relatability and trust, positioning Kessler as an accessible, results-oriented leader who listens to overlooked West Virginians. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 18-24 · female | 3.6% |
| 18-24 · male | 1.6% |
| 18-24 · unknown | 0.2% |
| 25-34 · female | 4.3% |
| 25-34 · male | 4.2% |
| 35-44 · female | 6.1% |
| 35-44 · male | 4.9% |
| 35-44 · unknown | 0.4% |
| 45-54 · female | 6.7% |
| 45-54 · male | 6.1% |
| 55-64 · female | 8.1% |
| 55-64 · male | 7.3% |
| 65+ · female | 27.3% |
| 65+ · male | 19.2% |
