πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Steve Marshall US Inactive

Steve Marshall For Alabama

ad creative

Ad copy

Mother Nature won't stop us this time! Looking forward to seeing everyone at the campaign rally Monday, April 6th! Learn more here --> https://www.eventbrite.com/e/april-6th-steve-marshall-campaign-rally-tickets-1985598972979?aff=oddtdtcreator&keep_tld=true

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score42.5/100
Spend / Reach / Long. / Eff.31.7 Β· 72.4 Β· 1.1 Β· 64.8
Spend rangeUSD 900–999
Impressions60,000 – 69,999
CPM (β‰ˆ $/1k impr)USD 14.61
Est. audience size500,001 – 1,000,000
Days live5 (2026-04-02 β†’ 2026-04-07)
Created2026-04-02
Creative variants1 body Β· 0 headline
Platformsfacebook
Languagesen
CandidateAL β€” Steve Marshall
Surfaced byβ€œsenate:Steve Marshall”

🧠 AI analysis

Issueother
Framingpositive candidate
Message typegotv mobilization
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actionlearn more
Standout elementSelfie-style close-up video of the candidate outdoors under a clear blue sky, conveying direct personal outreach
TacticThe casual, selfie-video format creates an intimate, authentic connection with supporters, framing the candidate as personally inviting them to the rally despite weather setbacks.

Where it ran (delivery by region)

Alabama99.1%
Georgia0.9%

Who saw it (delivery)

35-44 Β· female 5.2%
35-44 Β· male 6.2%
35-44 Β· unknown 0.1%
45-54 Β· female 11.4%
45-54 Β· male 11.5%
45-54 Β· unknown 0.2%
55-64 Β· female 14.3%
55-64 Β· male 11.7%
55-64 Β· unknown 0.2%
65+ Β· female 24.6%
65+ Β· male 14.5%
65+ Β· unknown 0.2%

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