Tom Willis WV US Inactive
Friends of Tom Willis
Ad copy
LIKE and SHARE to let people know you're voting for Tom Willis for WV Senate!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 27.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 39.6 · 6.9 · 62.6 |
| Spend range | <USD 99 |
| Impressions | 2,000 – 2,999 |
| CPM (≈ $/1k impr) | USD 19.8 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 26 (2024-04-18 → 2024-05-14) |
| Created | 2024-04-18 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Bold 'I'M VOTING FOR' declaration above the campaign logo turns viewers into vocal endorsers |
| Tactic | Classic social-proof and identity-signaling tactic — asking supporters to like and share transforms them into peer-to-peer validators, amplifying organic reach at no added cost. |
Where it ran (delivery by region)
| West Virginia | 90.4% |
| Maryland | 9.3% |
| Virginia | 0.3% |
Who saw it (delivery)
| 25-34 · unknown | 0.1% |
| 45-54 · unknown | 0.2% |
| 65+ · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 25-34 · male | 1.0% |
| 65+ · male | 18.8% |
| 35-44 · male | 5.2% |
| 55-64 · male | 17.0% |
| 65+ · female | 20.1% |
| 45-54 · male | 13.2% |
| 55-64 · female | 14.5% |
| 45-54 · female | 6.3% |
| 35-44 · female | 3.1% |
| 25-34 · female | 0.4% |
