Tom Willis WV US Inactive
Friends of Tom Willis
Ad copy
TODAY 8am-2pm!!! Come meet TOM WILLIS at CHARLOTTE’S CAFE on Route 522 in Berkeley Springs. 15% OFF ALL ORDERS!!!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 23.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 34.4 · 0.0 · 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 33.01 |
| Est. audience size | 100 – 1,000 |
| Days live | 1 (2024-03-25 → 2024-03-26) |
| Created | 2024-03-25 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | pride |
| Production tier | diy amateur |
| Who pictured | candidate, diverse crowd |
| Symbols | guns 2a, farm rural |
| Call to action | none |
| Standout element | candidate yard sign prominently displaying PRO-GUN, PRO-LIFE, WV VALUES slogans beside the group photo at a local diner |
| Tactic | Grassroots community event tactic uses a local diner meet-and-greet with a discount incentive to drive foot traffic and create personal connection with rural voters. |
Where it ran (delivery by region)
| West Virginia | 79.6% |
| Virginia | 2.2% |
| Texas | 2.0% |
| North Carolina | 1.7% |
| Florida | 1.7% |
| Pennsylvania | 1.5% |
| Ohio | 1.3% |
Who saw it (delivery)
| 25-34 · female | 2.2% |
| 18-24 · male | 2.0% |
| 65+ · unknown | 0.4% |
| 65+ · female | 9.5% |
| 35-44 · male | 13.1% |
| 45-54 · female | 10.9% |
| 55-64 · male | 10.6% |
| 25-34 · male | 8.9% |
| 65+ · male | 8.2% |
| 55-64 · female | 10.0% |
| 45-54 · male | 17.3% |
| 18-24 · female | 0.7% |
| 35-44 · female | 5.6% |
| 55-64 · unknown | 0.4% |
| 35-44 · unknown | 0.2% |
