Seth Moulton US Inactive
Seth for Massachusetts
Ad copy
Abolish AND prosecute. It's simple.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 40.8/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 68.1 · 0.6 · 59.6 |
| Spend range | USD 1,000–1,499 |
| Impressions | 40,000 – 44,999 |
| CPM (≈ $/1k impr) | USD 29.4 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 3 (2026-04-13 → 2026-04-16) |
| Created | 2026-04-13 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — Seth Moulton |
| Surfaced by | “senate:Seth Moulton” |
🧠 AI analysis
| Issue | immigration |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Split-screen interview format with Moulton smiling confidently above an interviewer asking a pointed question, creating a debate-challenge dynamic |
| Tactic | The ad uses a media interview clip to let Moulton appear bold and unscripted, with the punchy copy 'Abolish AND prosecute. It's simple.' positioning him as a decisive, no-nonsense voice on ICE to appeal to progressive primary voters. |
Where it ran (delivery by region)
| Massachusetts | 95.4% |
| New Hampshire | 3.6% |
| Rhode Island | 1.0% |
Who saw it (delivery)
| 45-54 · female | 9.8% |
| 45-54 · male | 15.4% |
| 45-54 · unknown | 0.4% |
| 55-64 · female | 19.1% |
| 55-64 · male | 23.2% |
| 55-64 · unknown | 0.4% |
| 65+ · female | 16.0% |
| 65+ · male | 15.3% |
| 65+ · unknown | 0.5% |
