Josh Roy for US Senate US Inactive
JOSH ROY FOR IDAHO
Josh Roy for US Senate - Idaho
Josh speaks on what inspired him to run.
Ad copy
Josh Roy for US Senate 2026
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 47.3/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 83.1 · 4.1 · 78.3 |
| Spend range | USD 400–499 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 2.4 |
| Est. audience size | — |
| Days live | 16 (2026-04-15 → 2026-05-01) |
| Created | 2026-04-14 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Josh Roy |
| Surfaced by | “senate:Josh Roy” |
🧠 AI analysis
| Issue | crime safety |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Candidate speaking directly to camera outdoors with accusatory subtitle implying an opponent supports marijuana legalization |
| Tactic | The ad uses a direct-to-camera confessional format to paint an unnamed opponent as soft on drugs, leveraging fear and moral disapproval among conservative Idaho voters. |
Where it ran (delivery by region)
| Idaho | 100.0% |
| Unknown | 0.0% |
| Utah | 0.0% |
Who saw it (delivery)
| 18-24 · female | 13.0% |
| 45-54 · unknown | 0.1% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.0% |
| 65+ · male | 5.5% |
| 65+ · female | 2.7% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 7.4% |
| 55-64 · female | 2.7% |
| 45-54 · male | 8.1% |
| 18-24 · male | 21.7% |
| 45-54 · female | 2.4% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 10.5% |
| 35-44 · female | 3.2% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 16.4% |
| 25-34 · female | 5.4% |
| 18-24 · unknown | 0.4% |
| Unknown · male | 0.0% |
