Tafoya for Senate
Deadline: 2/28
I'm humbly asking you for $15. Not $500. Not even $50. Your $15 changes the game – please donate before my 2/28 deadline!
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| Overall score | 42.4/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 70.7 · 2.8 · 61.5 |
| Spend range | USD 1,000–1,499 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 22.72 |
| Est. audience size | — |
| Days live | 11 (2026-02-18 → 2026-03-01) |
| Created | 2026-02-18 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MN — Michele Tafoya |
| Surfaced by | “senate:Michele Tafoya” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Low entry-point '$15' ask paired with 'founding donor' exclusivity framing creates urgency and belonging |
| Tactic | The fundraising tactic uses an aspirational low-dollar ask with a hard deadline and 'founding donor' status to convert first-time donors by lowering the financial barrier while elevating the emotional reward of early supporter identity. |
| Florida | 10.6% |
| California | 9.8% |
| Texas | 6.6% |
| Wisconsin | 5.1% |
| Arizona | 4.5% |
| Illinois | 4.1% |
| New York | 3.9% |
| 18-24 · female | 0.0% |
| 45-54 · male | 4.6% |
| 65+ · male | 48.7% |
| 65+ · female | 13.6% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 23.5% |
| 55-64 · female | 5.8% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 0.9% |
| 18-24 · male | 0.1% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 1.0% |
| 35-44 · female | 0.3% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 0.5% |
| 25-34 · female | 0.1% |
| 65+ · unknown | 0.6% |