CHRIS COONS FOR DELAWARE
The American Jobs Plan will be one of the most important investments in our country since we built the interstate highways and won the Space Race. Will you be a part of history and sign on to support this bill? >> https://bit.ly/3an2LXf
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| Overall score | 40.2/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 66.9 · 5.8 · 70.7 |
| Spend range | USD 200–299 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 6.65 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 22 (2021-05-03 → 2021-05-25) |
| Created | 2021-05-03 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
| Issue | jobs labor |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | workers labor |
| Symbols | factory industry |
| Call to action | sign petition |
| Standout element | bold illustrated construction workers and road roller in red and yellow against a bright blue background |
| Tactic | Petition-style list-building tactic invokes historical pride (interstate highways, Space Race) to motivate supporters to add their name, growing the campaign's contact list while building grassroots momentum for the legislation. |
| Delaware | 21.6% |
| California | 7.1% |
| New York | 5.2% |
| Pennsylvania | 5.1% |
| Florida | 4.8% |
| Virginia | 3.1% |
| Washington | 2.8% |
| 35-44 · unknown | 0.2% |
| 55-64 · female | 11.1% |
| 18-24 · unknown | 0.1% |
| 25-34 · unknown | 0.2% |
| 65+ · unknown | 0.6% |
| 18-24 · female | 0.9% |
| 35-44 · male | 6.7% |
| 18-24 · male | 0.9% |
| 65+ · female | 21.9% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 11.9% |
| 35-44 · female | 4.9% |
| 45-54 · male | 8.0% |
| 25-34 · male | 4.8% |
| 65+ · male | 18.1% |
| 45-54 · female | 6.6% |
| 25-34 · female | 2.8% |
| 45-54 · unknown | 0.1% |