TATE FOR MICHIGAN
Chip in to help Joe Tate keep Michigan's open Senate seat BLUE!
Hi, I’m Joe Tate, the Democrat running for Michigan’s U.S. Senate seat. As the first Black Speaker of the Michigan State House, I am proud of all the work that we’ve accomplished together – from expanding the working families tax credit to providing free school lunches to all our students. Will you chip in to my campaign today to help me keep up the fight in the U.S. Senate?
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 25.2/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 34.4 · 4.1 · 50.5 |
| Spend range | USD 100–199 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 99.7 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 16 (2025-06-04 → 2025-06-20) |
| Created | 2025-06-04 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Joe Tate |
| Surfaced by | “senate:Joe Tate” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate speaking directly to camera in a relaxed office setting, establishing personal connection |
| Tactic | The ad leverages historic milestone framing — first Black Speaker of the Michigan House — as a credibility anchor to drive small-dollar donations, combining identity pride with economic accomplishment. |
| Michigan | 75.0% |
| Ohio | 4.6% |
| California | 2.9% |
| Florida | 1.8% |
| New York | 1.7% |
| Texas | 1.4% |
| Pennsylvania | 1.1% |
| 18-24 · female | 0.3% |
| 18-24 · male | 0.6% |
| 25-34 · female | 1.2% |
| 25-34 · male | 1.3% |
| 35-44 · female | 2.6% |
| 35-44 · male | 3.0% |
| 45-54 · female | 2.6% |
| 45-54 · male | 3.7% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 11.8% |
| 55-64 · male | 6.6% |
| 55-64 · unknown | 0.3% |
| 65+ · female | 44.1% |
| 65+ · male | 21.0% |
| 65+ · unknown | 0.7% |