David Costello US Inactive
COSTELLO FOR U.S. SENATE
Ad copy
The US Senate candidate who can defeat Senator Susan Collins in November...
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 35.5/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 59.2 · 0.6 · 65.0 |
| Spend range | USD 200–299 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 14.26 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 3 (2026-06-06 → 2026-06-09) |
| Created | 2026-06-06 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — David Costello |
| Surfaced by | “senate:David Costello” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Candidate filmed outdoors against lush green Maine forest, projecting local authenticity |
| Tactic | The ad uses electability framing — positioning Costello not on issues but as the viable challenger who can beat Collins — to appeal to pragmatic Democrats and independents who prioritize winning. |
Where it ran (delivery by region)
| Maine | 85.0% |
| New Hampshire | 12.5% |
| Massachusetts | 2.3% |
| New Brunswick | 0.2% |
Who saw it (delivery)
| 18-24 · female | 1.5% |
| 45-54 · male | 6.4% |
| 65+ · male | 19.9% |
| 65+ · female | 25.3% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 10.2% |
| 55-64 · female | 7.2% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.8% |
| 18-24 · male | 5.3% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 7.3% |
| 35-44 · female | 2.5% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 8.4% |
| 25-34 · female | 2.2% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.4% |
