Committee to Elect Zach Wahls
Defeat Joni Ernst
Defeat Joni Ernst
Zach Wahls here. As an Eagle Scout, I learned early on the importance of bravery—the courage to stand up for what’s right, even when it’s hard. That’s why I’m announcing my campaign against Joni Ernst for U.S. Senate. If you’re with me, become a Day One Donor to my campaign. Show Joni it’s time for a new generation of leadership.
Hi there, my name is Zach Wahls. I’m a 6th-generation Iowan, two-term state senator, new father—and I’m announcing my campaign for Iowa’s U.S. Senate seat against Joni Ernst. I can win this race, defeat Joni Ernst, and flip this seat…but I can’t do it alone. As a legislator, I’ve worked to put Iowa’s families first—and to call out leaders from both sides who’d rather line their pockets than actually get things done. Now, I’m ready to take our fight to the U.S. Senate. Will you become a Day One Donor to my campaign? Every donation has a huge impact to take our fight to the U.S. Senate.
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| Overall score | 50.1/100 |
| Spend / Reach / Long. / Eff. | 52.4 · 85.0 · 3.3 · 59.7 |
| Spend range | USD 6,000–6,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 28.89 |
| Est. audience size | — |
| Days live | 13 (2025-06-11 → 2025-06-24) |
| Created | 2025-06-11 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IA — Zach Wahls |
| Surfaced by | “senate:Zach Wahls” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | farm rural |
| Call to action | donate |
| Standout element | Candidate speaking directly to camera against an Iowa rural backdrop, conveying grassroots authenticity |
| Tactic | The Eagle Scout biography hook establishes character bravery and moral courage before pivoting to a Day One Donor fundraising ask, using personal storytelling to lower resistance to the money request. |
| Iowa | 100.0% |
| 18-24 · female | 2.6% |
| 45-54 · male | 5.5% |
| 65+ · male | 6.3% |
| 65+ · female | 15.8% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 5.3% |
| 55-64 · female | 11.7% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 11.7% |
| 18-24 · male | 2.7% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 7.3% |
| 35-44 · female | 14.5% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 5.9% |
| 25-34 · female | 9.3% |
| 18-24 · unknown | 0.2% |
| 65+ · unknown | 0.3% |