WAHLS FOR IOWA
Hi, this is Chloe, Zach’s wife. I’m asking you personally to help us finish this year strong. This campaign has grown because of grassroots supporters who believe in Zach and in Iowa’s future. But we’re still short of our end-of-year goal, and the deadline is coming fast. If you can donate today, it would mean the world to our family and to this movement. Please chip in whatever you can today.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 39.1/100 |
| Spend / Reach / Long. / Eff. | 29.2 · 63.8 · 3.3 · 60.2 |
| Spend range | USD 700–799 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 27.26 |
| Est. audience size | — |
| Days live | 13 (2025-12-19 → 2026-01-01) |
| Created | 2025-12-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IA — Zach Wahls |
| Surfaced by | “senate:Zach Wahls” |
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | family children |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate's wife speaking directly to camera from a warm, book-lined home setting — intimate personal appeal |
| Tactic | The spouse surrogate appeal leverages personal trust and family authenticity to lower donor resistance and drive end-of-year fundraising urgency. |
| Iowa | 64.1% |
| California | 4.4% |
| Illinois | 2.6% |
| New York | 2.4% |
| Florida | 1.6% |
| Massachusetts | 1.6% |
| Minnesota | 1.5% |
| 18-24 · female | 0.3% |
| 45-54 · male | 5.2% |
| 65+ · male | 20.0% |
| 65+ · female | 28.5% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 8.8% |
| 55-64 · female | 14.5% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 7.9% |
| 18-24 · male | 0.3% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 3.8% |
| 35-44 · female | 5.5% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 1.8% |
| 25-34 · female | 2.2% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.7% |