📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Michele Tafoya for Senate US Inactive

Tafoya for Senate

ad creative

Hi, Michele Tafoya here!

I wanted you to hear it directly from me:

Ad copy

Folks – it’s official: I’m running for U.S. Senate in Minnesota! Will you become one of the FIRST DONORS to my campaign?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score44.4/100
Spend / Reach / Long. / Eff.34.7 · 73.9 · 5.2 · 63.9
Spend rangeUSD 1,000–1,499
Impressions70,000 – 79,999
CPM (≈ $/1k impr)USD 16.66
Est. audience size
Days live20 (2026-01-29 → 2026-02-18)
Created2026-01-29
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMN — Michele Tafoya
Surfaced by“senate:Michele Tafoya”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementCandidate seated in a bookshelf-backed home studio with her own campaign signage visible, blending approachable authenticity with intentional branding
TacticThe 'FIRST DONORS' urgency framing combined with a direct-to-camera personal announcement video creates an insider exclusivity appeal designed to drive immediate small-dollar donations.

Where it ran (delivery by region)

Minnesota37.9%
Florida6.1%
California4.4%
Texas4.2%
Wisconsin3.6%
Arizona2.7%
New York2.5%

Who saw it (delivery)

18-24 · female 0.0%
45-54 · male 7.5%
65+ · male 36.0%
65+ · female 15.2%
55-64 · unknown 0.3%
55-64 · male 23.3%
55-64 · female 9.3%
45-54 · unknown 0.1%
45-54 · female 2.6%
18-24 · male 0.1%
35-44 · unknown 0.0%
35-44 · male 2.9%
35-44 · female 0.9%
25-34 · unknown 0.0%
25-34 · male 0.9%
25-34 · female 0.3%
18-24 · unknown 0.0%
65+ · unknown 0.5%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
Amy McGrath
KY — Amy Mcgrath 112d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live