📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Brian Bengs for South Dakota US Inactive

Brian Bengs for South Dakota

ad creative

Ad copy

Rapid City! This is your invite. Meet Brian Bengs on Feb 21 in Rapid City and learn what the Cowboy Code looks like in leadership.
Rapid City! This is your invite. Meet Brian Bengs on Feb 21 in Rapid City and learn what the Cowboy Code looks like in leadership.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score29.1/100
Spend / Reach / Long. / Eff.0.0 · 47.5 · 0.6 · 68.5
Spend range<USD 99
Impressions5,000 – 5,999
CPM (≈ $/1k impr)USD 9.0
Est. audience size50,001 – 100,000
Days live3 (2026-02-18 → 2026-02-21)
Created2026-02-18
Creative variants2 body · 0 headline
Platformsinstagram
Languagesen
CandidateSD — Brian Bengs
Surfaced by“senate:Brian Bengs”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typegotv mobilization
Emotional appealpride
Production tiersemi pro
Who picturedcandidate, veterans military
Symbolsfarm rural, military
Call to actionnone
Standout elementCandidate in black cowboy hat against purple badlands backdrop, evoking Western authenticity
TacticThe ad uses rugged cowboy imagery and the 'Cowboy Code' framing to build personal character appeal and drive event attendance among South Dakota's rural and independent voters.

Where it ran (delivery by region)

South Dakota100.0%

Who saw it (delivery)

18-24 · female 12.7%
45-54 · male 6.7%
65+ · male 3.8%
65+ · female 3.2%
55-64 · unknown 0.1%
55-64 · male 5.2%
55-64 · female 4.1%
45-54 · unknown 0.1%
45-54 · female 4.3%
18-24 · male 19.1%
35-44 · unknown 0.1%
35-44 · male 8.1%
35-44 · female 4.9%
25-34 · unknown 0.5%
25-34 · male 16.7%
25-34 · female 9.1%
18-24 · unknown 1.1%
65+ · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
Reid W. Rasner
WY — Reid Rasner 122d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live