Brian Bengs for South Dakota
Rapid City! This is your invite. Meet Brian Bengs on Feb 21 in Rapid City and learn what the Cowboy Code looks like in leadership.
Rapid City! This is your invite. Meet Brian Bengs on Feb 21 in Rapid City and learn what the Cowboy Code looks like in leadership.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 29.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 47.5 · 0.6 · 68.5 |
| Spend range | <USD 99 |
| Impressions | 5,000 – 5,999 |
| CPM (≈ $/1k impr) | USD 9.0 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 3 (2026-02-18 → 2026-02-21) |
| Created | 2026-02-18 |
| Creative variants | 2 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | SD — Brian Bengs |
| Surfaced by | “senate:Brian Bengs” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | farm rural, military |
| Call to action | none |
| Standout element | Candidate in black cowboy hat against purple badlands backdrop, evoking Western authenticity |
| Tactic | The ad uses rugged cowboy imagery and the 'Cowboy Code' framing to build personal character appeal and drive event attendance among South Dakota's rural and independent voters. |
| South Dakota | 100.0% |
| 18-24 · female | 12.7% |
| 45-54 · male | 6.7% |
| 65+ · male | 3.8% |
| 65+ · female | 3.2% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 5.2% |
| 55-64 · female | 4.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 4.3% |
| 18-24 · male | 19.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 8.1% |
| 35-44 · female | 4.9% |
| 25-34 · unknown | 0.5% |
| 25-34 · male | 16.7% |
| 25-34 · female | 9.1% |
| 18-24 · unknown | 1.1% |
| 65+ · unknown | 0.1% |