Seth for Massachusetts
Primaries and next generation leadership push the establishment to listen to the people. Abolish AND prosecute ICE.
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| Overall score | 35.4/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 59.2 · 0.0 · 65.0 |
| Spend range | USD 200–299 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 14.26 |
| Est. audience size | — |
| Days live | 1 (2026-01-29 → 2026-01-30) |
| Created | 2026-01-29 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | MA — Seth Moulton |
| Surfaced by | “senate:Seth Moulton” |
| Issue | immigration |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Compilation of social media callouts labeling Sen. Markey's CNN non-answers on ICE abolition as 'Cowardice' |
| Tactic | Uses crowdsourced voter outrage via real social media screenshots to attack Markey as an evasive establishment coward, positioning Moulton as the bolder progressive alternative on immigration. |
| California | 15.2% |
| Texas | 7.9% |
| New York | 5.7% |
| Massachusetts | 5.6% |
| Florida | 5.3% |
| Illinois | 3.6% |
| Pennsylvania | 3.4% |
| 18-24 · female | 4.0% |
| 45-54 · male | 7.2% |
| 65+ · male | 2.4% |
| 65+ · female | 4.6% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 4.0% |
| 55-64 · female | 8.0% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 10.0% |
| 18-24 · male | 12.8% |
| 35-44 · unknown | 0.4% |
| 35-44 · male | 12.0% |
| 35-44 · female | 12.9% |
| 25-34 · unknown | 0.6% |
| 25-34 · male | 13.1% |
| 25-34 · female | 7.0% |
| 18-24 · unknown | 0.7% |
| 65+ · unknown | 0.1% |