Julia Letlow for Congress
As a mother and advocate for life, I’m humbled to receive an endorsement from the National Right to Life Committee. In Congress, I’ll continue to stand up for the voiceless.
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| Overall score | 47.0/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 75.1 · 14.6 · 67.7 |
| Spend range | USD 800–899 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 9.99 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 54 (2022-09-17 → 2022-11-10) |
| Created | 2022-09-16 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | LA — Julia Letlow |
| Surfaced by | “senate:Julia Letlow” |
| Issue | abortion |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, seniors, diverse crowd |
| Symbols | us flag |
| Call to action | vote |
| Standout element | prominent National Right to Life Committee endorsement badge anchoring the lower half of the image |
| Tactic | The ad leverages a prestigious pro-life endorsement as borrowed credibility while pairing it with a warm, relatable candidate photo to reinforce Letlow's identity as a mother and advocate, building trust with anti-abortion voters. |
| Louisiana | 99.6% |
| Mississippi | 0.2% |
| Arkansas | 0.1% |
| Texas | 0.0% |
| Missouri | 0.0% |
| Oklahoma | 0.0% |
| Florida | 0.0% |
| 25-34 · unknown | 0.0% |
| 35-44 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
| 45-54 · male | 6.2% |
| 65+ · female | 34.9% |
| 35-44 · female | 3.8% |
| 55-64 · female | 15.7% |
| 65+ · male | 16.2% |
| 55-64 · male | 10.5% |
| 45-54 · female | 7.3% |
| 35-44 · male | 3.1% |
| 25-34 · female | 1.0% |
| 25-34 · male | 0.7% |
| 55-64 · unknown | 0.1% |