Shelley Moore Capito US Inactive
Capito for West Virginia
Shelley Moore Capito for U.S. Senate
Join the team! WEST VIRGINIA’SCONSERVATIVE CHAMPION
Ad copy
I’m committed to keeping girls’ sports fair, safe, and competitive for the next generation of female athletes.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 30.6/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 50.6 · 1.1 · 70.8 |
| Spend range | <USD 99 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 6.6 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2026-01-15 → 2026-01-20) |
| Created | 2026-01-15 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Capito posed in athletic gear stretching on grass, visually embodying the sports fairness message she advocates |
| Tactic | The ad uses Capito's personal athletic pose to lend authenticity to her stance on girls' sports, pairing a relatable candidate image with a bold pull-quote to trigger protective instincts among parents and traditional values voters. |
Where it ran (delivery by region)
| West Virginia | 99.8% |
| Virginia | 0.1% |
| Maryland | 0.0% |
Who saw it (delivery)
| 18-24 · female | 1.6% |
| 45-54 · male | 6.6% |
| 65+ · male | 23.4% |
| 65+ · female | 26.1% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 14.4% |
| 55-64 · female | 11.0% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 5.0% |
| 18-24 · male | 1.3% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 3.0% |
| 35-44 · female | 2.6% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 2.3% |
| 25-34 · female | 1.5% |
| 18-24 · unknown | 0.2% |
| 65+ · unknown | 0.3% |
